Source selection
Map a current situation involving source selection; separate facts from assumptions and identify questions that need clarification.
All programmesMarketing & Customer Experience / PM-MAR-006
Public-Source Business Research
A practical programme in public-source business research, connecting working concepts with team decisions and relevant workplace examples.
About the Course
This programme develops a working approach to public-source business research in the context of customer needs and service outcomes. Participants move from understanding the main concepts to examining a case, testing alternatives and explaining a practical recommendation. The three modules focus on source selection, credibility checks and research synthesis. Examples are selected after the training brief so that they reflect the responsibilities and experience of the participant group.
Course Objectives
- Explain the role of source selection and identify the information required for a reliable assessment.
- Use a structured worksheet to examine credibility checks and compare reasonable alternatives.
- Identify assumptions, missing evidence and implementation concerns related to research synthesis.
- Prepare a customer improvement proposal and success measures for discussion with a marketing or customer-service team.
- Translate the exercise into a workplace action plan with owners, review points and measurable progress.
Who Can Benefit
- Marketing and account teams: apply source selection to their responsibilities through a guided case and a course-specific worksheet.
- Customer-service supervisors: apply credibility checks to their responsibilities through a guided case and a course-specific worksheet.
- Customer-experience and research professionals: apply research synthesis to their responsibilities through a guided case and a course-specific worksheet.
Participant experience and learning needs are reviewed before the programme is confirmed.
Curriculum & Practical Work
Credibility checks
Compare two approaches to credibility checks; explain the expected benefits, limitations and information gaps.
Research synthesis
Develop an action plan for research synthesis; assign responsibilities and agree how results should be reviewed.
Learning Method
Short concept discussions, guided worksheets, group comparisons and instructor feedback, followed by a workplace action plan.
Educational programme. No professional accreditation is implied; specialist legal, engineering or tax advice requires qualified professionals.